For each one of us, the sea represents something different. It evokes something different. But for the Institute of Marine Sciences in Barcelona (ICM-CSIC), the sea is a great story to tell through science. The sea, the origins of life and the future of our planet are irretrievably linked, and that is why ICMs research is so important.
With this campaign we have sought to place oceanographic research into people's minds so they also think about it, when they think about the sea. The campaign included a participatory phase, where we retrieved the opinion of citizens regarding oceanographic research, a website and an audiovisual campaign with a corporate video with associated paid media strategy and informative videos about the ICM research lines.